This forum uses cookies
This forum makes use of cookies to store your login information if you are registered, and your last visit if you are not. Cookies are small text documents stored on your computer; the cookies set by this forum can only be used on this website and pose no security risk. Cookies on this forum also track the specific topics you have read and when you last read them. Please confirm whether you accept or reject these cookies being set.

A cookie will be stored in your browser regardless of choice to prevent you being asked this question again. You will be able to change your cookie settings at any time using the link in the footer.

Thread Rating:
  • 0 Vote(s) - 0 Average
  • 1
  • 2
  • 3
  • 4
  • 5
iTrendy pick up App
"Amp Energy is a drink made by the Pepsi company, and like any energy drink, it must come with a marketing campaign supported by an iPhone App.

The free app from the iTunes store is called Amp Up B4 U Score, which allows users (presumably which Pepsi targets as male) to choose from 24 different female stereotypes. The app then allows users to look through pick up lines and different types of talking points that are supposed to aid the user in "scoring."

For a better idea of how the app works, check out the video below:

Pepsi's AMP iPhone App

Some found the application offensive and degrading, and Twitter users weren't afraid to express their displeasure by introducing the tag #pepsifail. The official AMPwhatsnext Twitter officially apologized in a tweet that read: "Our app tried 2 show the humorous lengths guys go 2 pick up women. We apologize if it’s in bad taste & appreciate your feedback."

The application is still available here on iTunes, if you're interested in checking it out. Let us know what you think about it in the comments below!"

[media width=500][/media]

Forum Jump:

Users browsing this thread: 1 Guest(s)